“2K’s tireless attention to detail and dedication to giving fans the most authentic NBA simulation experience possible is what separates them from the competition, and it’s been great to be a part of that.” “2K Sports has been a world-class organization to work with, and we are both really excited about the incredible success this season with NBA 2K10,” said Kobe Bryant, 11-time NBA All-Star of the Los Angeles Lakers, and cover athlete for NBA 2K10. “We would like to thank all of our loyal fans for their dedicated support and look forward to the continued success of this title.” “We’re proud of what we’ve accomplished this year with NBA 2K10, and this milestone is another fantastic reason to celebrate the 10th anniversary of the NBA 2K franchise,” said Christoph Hartmann, president of 2K. With the all-new My Player career mode and critically acclaimed NBA Today feature, NBA 2K10 continues to be the #1 rated NBA simulation** for the ninth consecutive year. New York, NY – February 2, 2010 – 2K Sports announced today that the hugely popular and #1 selling basketball video game, NBA® 2K10, has sold over 2 million units worldwide, marking a phenomenal +60% increase in sales* over the same time period last year for NBA® 2K9.
10th Anniversary of NBA 2K franchise celebrates the new year with sales milestone
